Improve access to those in most need

Community groups

Increase the uptake of Healthy Start Vouchers, Rose Vouchers or through other local initiatives.

Healthy Start is the UK’s food welfare scheme for pregnant women and infants and young children in low-income families, who are amongst the groups most at risk of being in food poverty. In Scotland the system has recently been revised and will be known as Best Start Foods from 2019. The Rose Vouchers Project helps parents with young children on low incomes to buy fresh fruit and vegetables while developing the skills and confidence to give their families the healthiest possible start.

Food partnerships and local authorities can take action to help increase uptake of Healthy Start vouchers or Rose Vouchers and the number of retailers who accept the vouchers and promote the scheme.

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VEG CITIES is working with community groups across the UK to help people grow, cook, sell, serve and save more vegetables.

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Promote veg

Use marketing work, social media, healthy eating campaigns or events to promote veg.

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Encourage the best and restrict the worse food adverts.

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