Encourage the best and restrict the worse food adverts.
When was the last time you saw an advert for carrots, peas or other vegetables? You probably can’t remember.
If your local authority or organisation owns or manages advertising space, this action is for you. Give preferential treatment or offer free advertising space to vegetables and healthier food adverts to encourage the best. And ideally complement this with a policy to restrict or levy junk food adverts to restrict the worse.
- Veg Power – the marketing campaign under the umbrella of Peas Please – is on a mission to get the UK eating more veg
- London Mayor proposes ban on junk food ads on Tube and buses
- A ‘Watershed’ Moment : Why it’s Prime Time to Protect Children from Junk Food Adverts – report from the Obesity Health Alliance
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Veg Cities is working with education across the UK to help people grow, cook, sell, serve and save more vegetables.