Monitor and reduce food waste

Retail and markets

Initiatives to monitor and reduce food waste with a focus on vegetables.

How much of what is being served is actually being consumed? Ensuring that restaurants and caterers serve 2 portions of vegetables with every meal is the crucial first step. We also need to ensure that vegetables are being eaten. This action is about monitoring and devising ways to minimize the amount of vegetables being wasted at every step of the food chain.

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VEG CITIES is working with retail and markets across the UK to help people grow, cook, sell, serve and save more vegetables.

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Promote veg

Use marketing work, social media, healthy eating campaigns or events to promote veg.

Good advertising

Encourage the best and restrict the worse food adverts.

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