What’s Happening

Our network of initiatives

EU fruit, veg and milk scheme makes improvements despite Covid

Despite the impacts of Covid-19, the EU school fruit, vegetables and milk scheme was found to have increased the proportion of children eating these healthy food items.

Healthy Start: uptake data still missing as NHS launches stakeholder survey

Government remains silent on Sustain's calls to publish uptake data and increase the value of Healthy Start payments which help low-income families buy milk, fruit and veg, while the NHS authority handling the scheme seeks input to improve promotion as hundreds of thousands continue to miss out.

Low-income families miss out on £79m toward fruit, veg and milk as Healthy Start scheme falters

Up to 50% of eligible families could not access the Healthy Start scheme in the last year, according to fresh analysis by Sustain, adding to calls for Government to publish uptake data, fix problems with the scheme and increase the value of payments in line with inflation.

Eat Them To Defeat Them is back

It’s official: the veg are back and the fight is on. After huge success with last year's campaign, Veg Power are launching Eat Them To Defeat Them again for 2023.

New Healthy Eating Toolkit launched by FoodWise Leeds

FoodWise Leeds have released their latest Healthy Eating Toolkit to support schools and third sector providers planning their Healthy Holidays Christmas provision.  

Growing more veg, but where, and how?

When a successful fruit and veg box scheme in Calderdale wanted to expand the amount of locally produced food in their boxes, they were faced with a shortage of land in an area dominated by livestock farming. In this blog we look at innovative examples to overcome shortage of land, often the first barrier when it comes to producing more local food.

Government Healthy Start scheme has shrunk by £90m in a decade

An exclusive piece by the New Statesman looks into how drastic cuts to the Healthy Start and soaring inflation on food prices means that mothers and children are getting dwindling returns from this Government scheme.

Boosting the value of Healthy Start vouchers can help low-income families improve their diets

Research by IGD and University of Leeds found that Sainsbury’s £2 top up to Healthy Start vouchers during 2021 led to a change in behaviour of shoppers, with more fruit and vegetables and fewer discretionary items purchased, even after the financial incentives stopped.

Promoting fruit and vegetables could help meet dietary guidance

New research by IGD shows that reduction in price, placement and signposting of fruit and vegetables can shift diets towards the Eatwell Guide.

Sainsbury's £2 top-up for Healthy Start is back

Sainsbury’s is reintroducing its £2 top-up coupons in England to accompany the Government funded NHS Healthy Start scheme. Starting from Wednesday 12th October, eligible customers will automatically receive a £2 printed coupon at Sainsbury’s check out whenever they use their Healthy Start card.