Get the next generation on board

80% of children and 95% of teenagers are not reaching the daily recommended amount of vegetables. Vegetables consumption is in decline and is no better than it was in the 1970s, in spite of the 5-A-Day campaign.

Take action now to get your child care facility, school or university to join Veg Cities.


Educate about food waste

Support food waste education through roadshows, workshops and city campaigns and initiatives.

Good advertising

Encourage the best and restrict the worse food adverts.

Improve access to those in most need

Increase the uptake of Healthy Start Vouchers, Rose Vouchers or through other local initiatives.

Include access to food in planning

Map and include access to healthy food in planning.

Increase in land area used for growing

Increase in land area used for growing food commercially.

Monitor and reduce food waste

Initiatives to monitor and reduce food waste with a focus on vegetables.

More veg out of school hours

Improve access to veg for children enrolled in after school or holiday activities.

Promote veg

Use marketing work, social media, healthy eating campaigns or events to promote veg.

Set up network of growing spaces

Set up or expand a network of food growing spaces.

Support healthier food businesses

Support businesses through access to land, training, rate relief or other incentives.